CORPORATE SOCIAL RESPONSIBILITY: A VERITABLE TOOL FOR CORPORATE IMAGE-MAKING AND COMMUNITY DEVELOPMENTBuikeOparaugo, NasiruAlhajiSalihu
The article examined corporate social responsibility as a veritable tool for corporate image-making and community development. The researchers clearly explained each keyword and established how corporate organizations can use corporate social responsibility to build an image for their selves and also sustain the image as well as develop the communities/premises where they operate. The CSR is a major portfolio of the public relations unit/department of any organization, therefore, is saddled with making the organization accepted within the community they exist by bringing about development in all forms ? social, economic, political, cultural and human. However, there are certain factors controlling corporate image, some of which are: newsworthiness and activities; the chief executive officer (CEO); employers; location; products, services, ideas; and communication effort. The study concluded that there is need for corporate bodies to be responsive to their environment and to the needs of their host communities, as well as being able to make the best out of their business through profit maximization.
Key Words: Corporate Social Responsibility, Corporate Image, Development, Community Development