Laterite has been the most widely known and used building materials in building construction. They were successfully usedas a sustainable building material in various aspects of civil and building projects. The materials were employed in the construction of rural feeder roads, dams, airfields runways, highways roadsthus, has a high influence on the total cost of any projects. The high cost of projects led to a call for incorporating laterite in most past and present projects.This research is expected to answer some of the uncertain issues that arise from the ineffective utilization of literate as construction materials.This research is aimed to identify elements to be used for utilization of laterite as a solution to high cost of building materials in the construction industry. The research work was carried out in suitable civil and building construction companies in Katsina, Kano and Kaduna state in Northern Nigeria. The research findings identified that economic factors have the highest significant as sustainable building materials in the construction industry.